Built 2026-10-15 from the competitor funnel study (Research/_COMPETITOR_FUNNELS_2026-10-15/REPORT.md). Each variant has its own path so they can be split-tested. All checkouts are Stripe-hosted TEST sessions; pay with 4242 4242 4242 4242.
Single-column, big cover, “How it works” 3 steps, honest-worth comparison, one offer card with Buy Now + a one-click “add these three” bump, FAQ, closing CTA.
Announcement bar, header buy button, three price cards above the fold (centre card highlighted), stats band, author note, per-section buy buttons, sticky bottom buy bar.
Short hero naming the YouTube Elder, 3 free covers under the CTA, How it works, one offer card with unticked add-on checkboxes and a live total, sticky bar, hosted checkout.
Same as C with a click-to-play video under the headline (both of Bertha's sites put a click-to-play VSL at the same spot).
Any variant accepts ?src=ep645-q (or utm_source/utm_content); the tag is written into the test Stripe session metadata.