Built 2026-10-15 from the competitor funnel study (Research/_COMPETITOR_FUNNELS_2026-10-15/REPORT.md). Each variant has its own path so they can be split-tested. Every buy button goes to our custom checkout page /buy/ (a copy of the live checkout, embedded Stripe, TEST mode); pay with 4242 4242 4242 4242, any future date, any CVC.
Her template section for section: sale bar, headline, click-to-play VSL slot (placeholder until the avatar VSL is rendered), How it works, honest worth, look inside, what's inside, stats, offer card with the one-click bump, reviews slot, author, FAQ, contact, closing CTA, sticky bar.
Their template section for section: countdown bar, header button, three price cards (centre highlighted), stats band, author note, two book showcases, library showcase, FAQ, footer, exit offer, sticky bar.
Short hero naming the YouTube Elder, 3 free covers under the CTA, How it works, one offer card with unticked add-on checkboxes and a live total, sticky bar.
Same as C with the click-to-play VSL slot under the headline. The ep645 clip is gone; the avatar VSL drops in when rendered.
Any variant accepts ?src=ep645-q (or utm_source/utm_content); the tag is written into the test Stripe session metadata.